Pro Përmet

A place becomes a shared identity

In southern Albania, Pro Përmet brought local producers, hospitality businesses and cultural experiences into a community-led agritourism network. Communication had to make that collective offer visible without erasing the people behind it.

From the website to the table

Working with CESVI and local partners, I developed branding, a destination website and communication materials. Brochures, restaurant menus and a hiking guide connected the shared identity to specific encounters with food, landscape and hospitality.

Beyond a visual identity

The work also connected with Slow Food partnerships, quality certification, market access and grant support. The collection shows communication as part of a wider development process, with individual businesses and the destination network presented together.