This project supported the development of Pro Përmet, a community-led agritourism network in southern Albania.

The challenge
Local producers and tourism operators needed a shared identity and stronger access to national and international markets while preserving the area’s cultural and environmental character.

My contribution
I developed branding and communication assets, contributed to the marketing strategy, built the destination website and supported partnerships linked to quality certification, local enterprise and Slow Food networks.

Strategic value
The work combined place branding, digital infrastructure and community economic development within a single market-access strategy.