I developed the visual concept for International Volunteer Day 2010 in Cambodia and adapted it across the event’s communication materials.

The challenge
The campaign needed to represent volunteering as a shared civic practice while reflecting Cambodia’s cultural diversity and engaging a broad national audience.

My contribution
I created the core graphic concept and translated it into a coherent family of event and communication assets.

Strategic value
The project demonstrates an early integration of campaign strategy, visual identity and public-interest communication.