Rethinking Creativity is a series of short advocacy films developed with UNESCO to illustrate how cultural policies can contribute to inclusive social, political and economic development.

The challenge
Cultural policy is frequently perceived as a niche sector. The objective was to make its practical relevance visible through grounded stories from Burkina Faso and more than 11 countries.

My contribution
I developed the editorial approach, coordinated decentralised production, provided narrative and visual guidance to country teams and assembled the resulting material into a coherent international series.

Strategic value
The project translated policy evidence into human stories and created a reusable communication model for connecting global frameworks with local implementation.